A Safe Pair Of Hands

Market Research Project Management
Qualitative Recruitment Services
National & International Network

Effective project management isn't rocket science.

It is simply a case of knowing: What to do, how to do it and when to do it

ALISAN provides the following services:

  • Market research project management from set-up to completion. We also offer International Only project management should your multi-market study not include the UK
  • Recruitment for Qualitative market research projects both Nationally and Internationally
  • Partnering with independent Qualitative and Quantitative research associates

We are also able to help source partners in different markets, obtain quotes and provide support across all stages of your project, from set-up to completion of fieldwork and reporting.

However, If you already have a market research project set-up and simply require project management , then we can also provide you with this service
ALISAN specialises in traditional community-based ‘human recruitment'.  We have a network of recruitment professionals throughout the UK who engage directly with people in their communities

Our recruiters seek out and interact directly with every participant screened for client projects

Other Fieldwork agencies use a ‘Panel recruitment' method. This method involves recruiting from a 'self-selecting' group of participants who have signed-up to an online research panel because of the financial incentives offered. This method of participant selection often fails to find those who are passionate about your category, your brand or your product. This is especially the case when it comes to recruiting from 'Premium' or 'High Net-Worth' groups. Our method ensures that we actively seek out and find your 'Target'

ALISAN provides the following services:

  • ‘Human’ recruitment of both Face-to-face and Online Qualitative sessions
  • Recruitment via client-supplied lists/sample
  • Recruitment targets: Consumers of mass-market product, Creatives, Experts, ‘High-Net Worth’ individuals, Social Media Influencers and Business decision-makers
  • Research methodologies: Groups, Depth Interviews, In-Store Accompanied Shops/Shopalongs, Product Placement and Online Communities
  • Extensive UK-wide recruiter network covering England, Ireland, Scotland and Wales
  • Capacity to run both single and multi-phase projects covering multiple methodologies
  • Recruitment screener design and creation
  • Management of Adverse Events
  • Management of GDPR
  • Incentive payments
ALISAN can provide you with access to the following:

  • A network of proven and trusted Independent Researchers and Fieldwork agencies across the globe including LATAM, North America, Europe, Asia and Australia
  • Qualitative Researchers (many of whom are P&G or Unilever accredited)
  • Quantitative Researchers
  • Semioticians
  • Support services such as:
  1. Programming of Online Community portals such as Recollective and 50/50.  Including the creation of participant ‘Segments’,   uploading participant ‘Bulk’ templates, monitoring participant login access/engagement and tracking the completion of Community Tasks
  2. Simultaneous Translation
  3. Note Taking
  4. Product Shopping
  5. Zoom session Tech support
ALISAN is run by Martin Fishpool with support from a host of independent market research professionals across the UK and Internationally

Martin has over 30-years of experience in Market Research as a Qualitative Field Director. Martin currently works with a number of different clients, including:

  • The Pineapple Lounge
  • Behaviorally
  • Brooks Sports
  • BVA Nudge Unit
  • GFK
  • Sanofi
  • Heart & Head
  • Levercliff Associates
  • The Diverse Nutrition Association

  • London, England, United Kingdom